HOW DOES PAY PER CLICK ADVERTISING SERVICES WORK?
In Pay Per Click advertisement, there are 3 main parties i.e Advertiser, middle man and ad publisher. A business or an individual uses a PPC campaign to promote their products or services. They pay a certain amount of fee to the publisher to publish ads on their network.
The network charges a fee amount to advertisers for getting a click or impression of visitors on it. This is where the terms pay per click or cost per impression comes. The targeted keywords and competition on the same help to determine the cost per click.
The publishers have limitations with the advertisement slots. Therefore to claim the spot advertisers have to battle it out and bid for a keyword. The publisher also considers the quality score of your website before allocating you the slot.
We at our Pay Per Click Agency takes better care of keyword selection and quality score of your website.