Having an ecommerce website without SEO is like stocking the promotional banners and flyers of your business in the office. You can attract a large volume of quality traffic without paying for it directly. In other words, though it is meant for the promotion, you are not getting promoted. The way technology has evolved in past years has now have changed the purchasing behaviour of the customer. An online search about the product/service is now an integral part of one’s buying decision. Thus, ignoring E commerce SEO means you are taking risk of not being visible during the consumers buying journey.
Unlike paid traffic, the traffic from organic search is free of cost. It is not associated with a cost per click, per impression and cost per acquisition or conversion. You can attract a large volume of quality traffic without paying for it directly. Our main priority for SEO is to optimize customer’s website for search engines. The industry reckons us as one of the best e commerce company in the market.
The long term effects of a robust SEO campaign are clear. SEO builds on itself and grows stronger with time, unlike many paid campaign where you have to start with a clean board every time. SEO doesn’t have a shelf life of months and years it is like wine, the older the better. However, in the paid campaign the moment you stop investing, the traffic falls. Thus we can say that SEO for your e commerce business is no longer an option but an obligation to grow.
